Discuss Your Brand
What we do

One kind of work,done properly.

Zephyr Haus helps companies turn a real advantage into a reason customers can understand and choose. You can engage in two ways: an integrated path that carries the strategy from positioning through activation, or a focused engagement when you need one specific piece of the work. When the problem itself is unclear, the Brand Positioning Diagnostic is a focused place to start. Focused engagements begin around $15,000. Integrated engagements typically begin around $35,000.

Core capabilities: Brand Strategy & Positioning, Messaging & Go-to-Market Strategy, Brand Identity & Creative Direction, and Strategic Brand Advisory. Customer Insight and Voice of Customer research is an integrated capability that may also be purchased as a focused engagement.

A focused place to start

Brand Positioning Diagnostic

Know something's off but not sure where the problem starts?

The Diagnostic reviews your positioning, messaging, proof, and buying experience through the eyes of a skeptical buyer. You get the issues ranked by commercial impact, a 90-day action map, and clear next steps.

Investment: $7,500. Fixed fee. Two to three weeks.

The full fee may be applied to a Position engagement that begins within 60 days, provided the findings are incorporated into that scope. If the honest answer is that the brand is mostly fine, that is what the readout will say.

Start with the Diagnostic
Includes
  • Findings ranked by commercial impact
  • Executive readout with leadership
  • 90-day action map
  • Clear recommended next steps
  • Full-fee credit toward a Position engagement within 60 days
Integrated engagements

Position. Activate. Lead.

Integrated engagements combine the work that needs to happen together. Research, leadership alignment, and strategic development happen once, which reduces duplication, handoffs, and disconnected recommendations.

Position

One position, built on evidence, ready to use.

Customer and competitive insight scoped to the positioning decision, developed into a position leadership agrees on and a story the company can tell the same way everywhere.

Typical investment: $35,000 to $50,000. Approximately 8 to 10 weeks.

Where it lands depends on research depth, number of audiences, and the alignment the leadership team needs.

See the strategy behind Vans
Includes
  • Customer and competitive insight scoped to the positioning decision
  • Brand positioning
  • Value proposition
  • Strategic narrative
  • Core messaging
  • Leadership alignment
  • Sales story
  • Activation briefs
Most common engagement

Activate

The position, carried all the way into market.

Everything in Position, extended into full messaging architecture, go-to-market strategy, and the launch plan your team executes.

Typical investment: $50,000 to $75,000. Approximately 10 to 14 weeks.

Where it lands depends on the number of audiences and channels and the size of the launch.

See the go-to-market thinking behind Levi's
Includes
  • Everything in Position
  • Full messaging architecture by audience
  • Audience and channel priorities
  • Go-to-market strategy
  • Launch sequencing
  • 90-day activation plan
  • Sales enablement
  • Campaign and creative briefs
  • One post-delivery implementation review

Lead

Strategy through creative direction, with senior guidance to match.

Everything in Activate, plus brand identity and creative direction, agency and partner direction, launch support, and three months of Strategic Brand Advisory.

Typical investment: $80,000 to $110,000. Approximately four to six months.

See the year-round platform built for Burton
Includes
  • Everything in Activate
  • Brand identity and creative direction
  • Agency and partner direction
  • Campaign and creative review
  • Launch support
  • Three months of Strategic Brand Advisory
Focused engagements

Need one specific part of the work?

Each of these stands on its own, so you can start with the piece you need and add others only if the problem calls for it.

Customer Insight

Find out what buyers actually value, doubt, and decide on.

Buyer interviews, lost-deal interviews, review analysis, existing-data review, segmentation where needed, and the strategic implications. Research included in Position is scoped specifically to the positioning decision.

Typical investment: $20,000 to $40,000.

Where it lands depends on research depth, audience count, and the amount of existing data to analyze.

See how research reshaped Cabela's
Includes
  • Buyer interviews
  • Lost-deal interviews
  • Review analysis
  • Existing-data review
  • Segmentation where needed
  • Strategic implications

Positioning Foundation

The position and the story, without the full activation scope.

Positioning, value proposition, strategic narrative, and leadership alignment. For teams that need a clear, agreed position, without full research, messaging architecture, or launch planning.

It does not include full Voice of Customer research, complete messaging architecture by audience, sales enablement, go-to-market planning, launch sequencing, or activation briefs.

Typical investment: $20,000 to $30,000.

See the positioning that grew Jeep's audience
Includes
  • Positioning
  • Value proposition
  • Strategic narrative
  • Leadership alignment

Messaging & Go-to-Market Strategy

Turn a confirmed position into a story and a plan.

For companies with an established, confirmed position. Messaging architecture, audience priorities, channel direction, launch sequencing, activation planning, and sales tools.

Typical investment: $15,000 to $30,000.

See the messaging framework built for Surfrider
Includes
  • Messaging architecture
  • Audience priorities
  • Channel direction
  • Launch sequencing
  • Activation planning
  • Sales tools

Brand Identity & Creative Direction

Make the strategy visible.

Zephyr Haus sets the visual and verbal direction, writes the brief, and reviews the work against the strategy. Your designers and agencies handle production.

Project-scoped. The final fee is fixed before work begins.

See how the strategy shaped Rome Snowboards
Includes
  • Brand identity direction
  • Visual and verbal system guidance
  • Campaign direction
  • Creative briefs and review
  • Agency and partner direction

Strategic Brand Advisory

Keep the strategy sharp as the business moves.

Ongoing senior guidance for launches, campaigns, agency work, and decisions too important to make in isolation.

Typical investment: $8,000 to $15,000 per month. Three-month initial commitment, then month-to-month.

Includes
  • Executive strategy sessions
  • Positioning and messaging governance
  • Campaign and creative review
  • Launch and go-to-market guidance
  • Agency oversight and decision support
Common Questions

Clear answers to the questions that usually come first.

Brand positioning defines the specific, valuable place a brand occupies in the customer's mind relative to every alternative: who you serve, what you offer, and why it matters more. It isn't a tagline. It's a territory the brand defends and builds over time.

A ranked read on where positioning, messaging, proof, and buying experience are costing you, plus an executive readout, a 90-day action map, and clear recommended next steps. It's a fixed $7,500 and takes two to three weeks. If the honest answer is that the brand is mostly fine, that is what the readout will say, and the map still shows where to sharpen.

Every engagement is a fixed fee, set before work begins. Focused engagements begin around $15,000 and integrated engagements around $35,000. Within a range, the drivers are research depth, the number of audiences and channels, the size of the launch, and how much leadership alignment the decision needs. You'll see the number before you commit, and it doesn't move mid-engagement.

A fractional CMO runs your marketing function part-time. Advisory supplies the layer above it: the position, the message, the go-to-market logic, and the governance to keep them intact while your team runs the machine.

Choose a focused engagement when you need one specific piece of the work and the rest is in good shape. Choose an integrated path when the strategy needs to carry through into market, since the research and alignment happen once. Unsure? The Diagnostic exists for exactly that.

Yes, and good agencies tend to like it. They get sharper briefs and fair review against the strategy, and they keep doing what they do best. Your team stays central to the work and owns the result.

Ready to start?

The thinking starts with a conversation.

Thirty minutes. Tell us where you are and what isn't working. We'll tell you exactly how we'd approach it. No pitch. No deck. Just a direct conversation about your brand and what it needs.

Start with the Diagnostic hello@zephyrhaus.com